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PRODUCTS WITH PURPOSE™
Our Story
Founded by a group of retired industry and military veterans, BRAVEHEART K9 was born out of a shared respect for those who serve and a passion for dogs who work. The purpose is to channel decades of expertise into something truly meaningful: a commitment to honor the underrecognized people and dogs whose work changes lives every day.
BRAVEHEART K9 isn’t just another pet brand. Our team is dedicated to creating high-quality products for dogs while raising awareness and resources to support America’s working K9 community.
As BRAVEHEART K9 grows, net proceeds are reinvested back into the mission, expanding support, awareness, reach, and impact. Donations are made to reputable non-profit organizations supporting working dogs and the people who need them.
With every purchase, you’re not only giving your dog the best—you’re helping sustain a greater purpose: a cycle of strength and protection for the human and K9 heroes among us.
Our Values
INTEGRITY
We believe in earning trust through honesty and transparency. Every product is crafted with clean, purposeful ingredients and carefully designed recipes—because our K9s deserve nothing less.
COURAGE
Working dogs embody bravery every day, and we honor that spirit by building a brand unafraid to stand apart. From championing underrecognized heroes to creating products that raise awareness, courage defines how we serve our mission.
EXCELLENCE
Our promise is to deliver products and service of uncompromising quality. Excellence means that everyday we strive to meet the highest standards of nutrition, safety, and performance and we will settle for nothing less.
HARD WORK
We do our best to reflect the grit and dedication of America’s working dogs and the people who handle them. Behind every BRAVEHEART K9 product is a relentless drive—decades of experience, long hours, and a commitment to doing things the right way, not the easy way.
SERVICE
At the core of BRAVEHEART K9 is service—to our customers, to our communities, and to the K9s who serve alongside America’s military, border security, police, first responders, veterans and the disabled. With every purchase, we give back to nonprofits that provide training, care, and retirement for these heroes.
CELEBRATING THE HEROES AMONG US
Not every hero wears boots. Some have paws.
BRAVEHEART K9 exists to shine a light on the incredible organizations that train, protect, and care for America’s working dogs.
From food and medical care to specialized training and equipment, these dogs require immense resources throughout their lives. Yet funding is limited, and too often veterans, first responders, and individuals with disabilities don’t know that life-changing working dog services are available. Many nonprofits also carry the heavy responsibility of providing retirement and rehabilitation care for these loyal partners—a commitment that can span years and significant costs.
At BRAVEHEART K9, we proudly stand behind these efforts. By harnessing the power of the commercial marketplace, we strive to support nonprofits dedicated to humane, effective practices in the care of America’s working dogs.
When you choose BRAVEHEART K9, you’re not just treating your dog—you’re honoring the heroes who never stop serving.